Cool The Earth is a transformational school-based climate change program which educates children and their families about climate change and motivates them to take simple, measurable energy saving actions at home to reduce their carbon footprint. The program is successful because it’s fun and empowering for the kids, and their enthusiasm is contagious!
First launched in California in 2007 by a concerned parent, the free program has now spread to over 100 schools nationwide. The 3-5 month program launches with a school-wide assembly featuring an age-appropriate play, which educates children about global warming and empowers them to take action. Students then go home with a coupon book which lists 20 low or no-cost actions they can take with their parents to reduce their energy use at home. Once the children taken an action they bring the completed coupons back to school and the results are tallied and celebrated on a visible banner.
Cool the Earth is successful because it is optimistic, action-oriented, and has measurable results in the community. The non-profit has already motivated over 50,000 kids and their families to take over 100,000 actions to reduce their carbon emissions, eliminating 87 million pounds of global warming gases from the air. Cool the Earth has demonstrated its ability to run successfully in a variety of communities: suburban, urban, ethnically diverse, and geographically disparate.
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